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UA MindsetUA Mindset

+2+2

The Portfolio Theory of UA

Diversification isn't channel tourism. It's risk-adjusted returns on your UA mix.

Daniel Avshalom

Daniel Avshalom

AgentsAgents

+1+1

The AI Layer

75% of UA Teams Say They Use AI. 6% Actually Do.

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+1+1

The Retention Payback Matrix

Your Best CPA Channel Might Be Your Worst Investment

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+2+2

The Incrementality Playbook

Your Dashboard Says Every Channel Is Profitable. Your P&L Disagrees.

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+1+1

The Channel Testing Protocol

Our 10% Experimental Budget Is Worthless Without a System to Spend It

Daniel Avshalom

Daniel Avshalom

CreativeCreative

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Creative Velocity Is Eating Creative Strategy

Why More Ads ≠ Better Ads — And the Ratio That Fixes It

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+2+2

The Budget Reallocation Framework

When to Move Money From What's Working to What's Next

Daniel Avshalom

Daniel Avshalom

AgentsAgents

+2+2

The AI Visibility Blind Spot

When ChatGPT Can't Find Your App

Daniel Avshalom

Daniel Avshalom

Is ChatGPT Recommending Your App?

(Probably Not—And No One's Tracking It)

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+2+2

The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom

Daniel Avshalom

Attribution & TrackingAttribution & Tracking

+1+1

The Attribution Payback Matrix

When Platform Data Lies About Your Economics

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

+1+1

Scaling Your Creative Systems

"The problem wasn't our skills. It was our process." —Growth Director after implementing templating

Daniel Avshalom

Daniel Avshalom