The indie ASA setup I’m giving away free

🧠 Insight Block — The New Measurement Edge

In 2025, the real growth edge isn’t having more data — it’s connecting it, interpreting it, and acting before competitors even finish setup.

AI-assisted setup is changing the game:

• No more manual postback configs → SKAN events live in hours, not days.

• No more lost hours tagging creatives → faster A/B cycles.

• No more guessing which events to track → cleaner reporting from day one.

The faster your measurement layer is live, the more optimization cycles you can run — while others are still figuring out their schema.

🧰 Vibe Tool — Apple Search Ads Campaign Builder (Public Beta)

Most indie iOS devs lose weeks learning ASA — or skip it entirely because setup feels overwhelming.

This tool fixes that.

Here’s what it does:

1. You drop in your App Store URL.

2. It researches your app’s category, competitors, and keywords.

3. It outputs a ready-to-upload CSV with four campaigns (Brand, Category, Competitor, Discovery) — all data-backed.

The goal: help indie iOS developers get a proven ASA structure without weeks of trial and error or $200/month ASO platforms.

If you’re an indie iOS dev, send me your App Store link.

I’ll send back a ready-to-upload CSV — free, in exchange for your feedback on how it performed.

🛰️ Field Notes — When Humans Outplay the Machine

AI now drives huge parts of campaign buying, bidding, and targeting.

But the best results often come from the gaps AI can’t yet close:

• Negotiating a custom placement

• Tweaking onboarding to match user intent

• Structuring funnels so they speak to a segment in their own language

It’s the same reason a hand-built ASA structure can outperform generic automation.

Where AI runs the machine, humans win in the gaps.

🎯 Permissionless Play — Funnel Segmentation That Scales

Most teams run one funnel.

The best run many — and let data pick the winners.

From FunnelFox’s work on 3,000+ web-to-app funnels, three big levers stand out:

1. Creative quality — the top 2% fuel scale.

2. Trust early — replace the App Store’s halo with social proof.

3. Paywall precision — personalized offers tied to the quiz journey.

If you’re only running one generic flow, you’re leaving conversions on the table.

🧃 Personal Sidebar — Pattern Recognition

This week reminded me: growth isn’t about adding more.

It’s about removing everything except what works — and running it faster than anyone else.

Whether it’s configuring SKAN events in minutes, structuring an indie ASA setup so it’s ready to run, or trimming a funnel to the persuasion that matters most — clarity beats complexity.