Diversified UA

Diversified UA

Weekly insights to help you refine your UA strategy, optimize your media mix, and scale profitably.

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CreativeCreative
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Creative Velocity Is Eating Creative Strategy

Creative Velocity Is Eating Creative Strategy

Why More Ads ≠ Better Ads — And the Ratio That Fixes It

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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The Budget Reallocation Framework

The Budget Reallocation Framework

When to Move Money From What's Working to What's Next

Daniel Avshalom
Daniel Avshalom
AgentsAgents
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The AI Visibility Blind Spot

The AI Visibility Blind Spot

When ChatGPT Can't Find Your App

Daniel Avshalom
Daniel Avshalom
Is ChatGPT Recommending Your App?

Is ChatGPT Recommending Your App?

(Probably Not—And No One's Tracking It)

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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The First-Party Data Moat

The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
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The Attribution Payback Matrix

The Attribution Payback Matrix

When Platform Data Lies About Your Economics

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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Scaling Your Creative Systems

Scaling Your Creative Systems

"The problem wasn't our skills. It was our process." —Growth Director after implementing templating

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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The Constraints That Block Scaling

The Constraints That Block Scaling

"We need better creatives." —CEO who had a channel constraint

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
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The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

Why most retention campaigns improve metrics and burn money—and the framework to fix it

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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Human-AI Creative Collaboration

Human-AI Creative Collaboration

Why the best UA creatives come from collaboration, not replacement

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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The Constraint-Driven Growth Framework

The Constraint-Driven Growth Framework

"We just need more budget to scale." — This is the most expensive assumption in UA

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Why Your Best UA Managers Think Like Chess Masters

Why Your Best UA Managers Think Like Chess Masters

The 5-question framework that separates tactical optimizers from strategic UA leaders

Daniel Avshalom
Daniel Avshalom
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