The Volume Behind the Skill

🧠 Insight Block — Volume Builds Mastery

Some weeks feel messy. Overwhelming. Like everything’s just beyond your current level.

That’s not a sign to stop.

It’s a sign you haven’t done enough reps yet.

Skill ≠ information.

Skill = repetition over time.

Every founder or marketer you see executing smooth flows or capturing emails like a magnet?

They weren’t “born good.” They built good. Through thousands of iterations.

Same in CrossFit. I never quite mastered the kipping pull-up.

But after enough failed attempts, my body adapted — and suddenly, the rhythm clicked.

UA works the same way. The rhythm only clicks when you’ve done the reps.

The lesson is simple:

If the challenge feels too big, zoom in.

Pick the one thing you do understand — and repeat it.

Volume wins. Always.

🧰 Vibe Tool — Competitor Spying (Work in Progress)

I started building a workflow that tracks ad activity in a specific country + vertical over the last 30 days.

Why? Because looking at 200 ads across 20 niches doesn’t help you execute.

But zooming in on:

• One niche

• One country

• One platform (starting with Meta)

…gives you a clearer creative signal and faster iteration loop.

It’s still early — but here’s the exciting part: constraint-driven tools don’t need to be big to be useful.

Simple inputs → actionable output.

That’s the new way to think about UA workflows.

🛰️ Field Notes — Apps vs Games: D2C Funnel Strategy

This week, Andrey Shakhtin (CEO @ FunnelFox) dropped one of the clearest breakdowns I’ve seen:

Apps → Paid traffic → Funnel → Conversion → App download

You master UA, onboarding, monetization in one linear flow.

Games → Players → Push/email → Web shop

You master lifecycle + CRM to steer users to off-platform payment.

Here’s the trap: treating D2C like a one-size-fits-all growth hack.

Lifecycle-first vs UA-first is a major strategic fork.

If you’re running a mobile game and not thinking about CRM-powered monetization — you’re behind.

🧃 Personal Sidebar — Zooming Out, Dialing In

My daughter was away on a school trip for four days this week — the longest we’ve been apart.

It was strange at first. Quiet.

But it gave me time to slow down and really be present with my son.

No phone. No split focus. Just attention.

And I could see how much it mattered to him.

Sometimes zooming out helps you see what’s essential.

In family, it’s presence. In growth, it’s focus.

We think we’re building systems for growth.

But we’re also building patterns of attention — and those shape everything.

What’s Sparking Your Curiosity?

What are you repeating this month?

Are you getting enough volume to improve — or just enough to survive?

Hit reply or DM me — always happy to compare notes.