Targeting

UA MindsetMarketing FunnelRetargetingCreativeAgentsAttribution & TrackingTargetingUA DiversificationUA TrendsUA Strategy
UA MindsetUA Mindset
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Signals beat targeting

Signals beat targeting

Stop chasing audiences. Feed the model the right events and value.

Daniel Avshalom
Daniel Avshalom
TargetingTargeting
Ad Targeting Is Broken—Here’s How to Fix It

Ad Targeting Is Broken—Here’s How to Fix It

Why Hyper-Targeting Fails and How Smarter UA Strategies Drive Real Growth

Daniel Avshalom
Daniel Avshalom