UA Strategy

UA MindsetMarketing FunnelRetargetingCreativeAgentsAttribution & TrackingTargetingUA DiversificationUA TrendsUA Strategy
CreativeCreative
+2+2
Creative Velocity Is Eating Creative Strategy

Creative Velocity Is Eating Creative Strategy

Why More Ads ≠ Better Ads — And the Ratio That Fixes It

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The Budget Reallocation Framework

The Budget Reallocation Framework

When to Move Money From What's Working to What's Next

Daniel Avshalom
Daniel Avshalom
AgentsAgents
+2+2
The AI Visibility Blind Spot

The AI Visibility Blind Spot

When ChatGPT Can't Find Your App

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The First-Party Data Moat

The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+1+1
The Attribution Payback Matrix

The Attribution Payback Matrix

When Platform Data Lies About Your Economics

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
The Constraints That Block Scaling

The Constraints That Block Scaling

"We need better creatives." —CEO who had a channel constraint

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+2+2
The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

Why most retention campaigns improve metrics and burn money—and the framework to fix it

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
The Constraint-Driven Growth Framework

The Constraint-Driven Growth Framework

"We just need more budget to scale." — This is the most expensive assumption in UA

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Why Your Best UA Managers Think Like Chess Masters

Why Your Best UA Managers Think Like Chess Masters

The 5-question framework that separates tactical optimizers from strategic UA leaders

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Why most app marketers misread unit economics — and how to fix the math before scaling.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Predict Creative Death Before It Kills Your ROAS

Predict Creative Death Before It Kills Your ROAS

Stop Wasting 50% of Your Budget on Dead Creatives

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Systemized UA: How I Build Tools That Think for Me

Systemized UA: How I Build Tools That Think for Me

When you codify good decisions, you don't just scale faster—you scale cleaner.

Daniel Avshalom
Daniel Avshalom