UA Mindset

Strategic UA

UA MindsetMarketing FunnelRetargetingCreativeAgentsAttribution & TrackingTargetingUA DiversificationUA TrendsUA Strategy
UA MindsetUA Mindset
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The Budget Reallocation Framework

The Budget Reallocation Framework

When to Move Money From What's Working to What's Next

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The First-Party Data Moat

The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Scaling Your Creative Systems

Scaling Your Creative Systems

"The problem wasn't our skills. It was our process." —Growth Director after implementing templating

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
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The Constraints That Block Scaling

The Constraints That Block Scaling

"We need better creatives." —CEO who had a channel constraint

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Human-AI Creative Collaboration

Human-AI Creative Collaboration

Why the best UA creatives come from collaboration, not replacement

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
The Constraint-Driven Growth Framework

The Constraint-Driven Growth Framework

"We just need more budget to scale." — This is the most expensive assumption in UA

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Why Your Best UA Managers Think Like Chess Masters

Why Your Best UA Managers Think Like Chess Masters

The 5-question framework that separates tactical optimizers from strategic UA leaders

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Why most app marketers misread unit economics — and how to fix the math before scaling.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Predict Creative Death Before It Kills Your ROAS

Predict Creative Death Before It Kills Your ROAS

Stop Wasting 50% of Your Budget on Dead Creatives

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Systemized UA: How I Build Tools That Think for Me

Systemized UA: How I Build Tools That Think for Me

When you codify good decisions, you don't just scale faster—you scale cleaner.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+4+4
Attribution Literacy: Making Confident Decisions with Imperfect Data

Attribution Literacy: Making Confident Decisions with Imperfect Data

How to make confident scaling decisions when every platform tells you a different story.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
🧠 The Portfolio Theory of UA

🧠 The Portfolio Theory of UA

What happens when UA stops being channel-first and starts being portfolio-driven.

Daniel Avshalom
Daniel Avshalom