When ChatGPT Can't Find Your App
Why most retention campaigns improve metrics and burn money—and the framework to fix it
How to make confident scaling decisions when every platform tells you a different story.
CPPs + AI pipelines are the quiet multipliers in UA.
$5B data shows +214% ROAS when budgets move beyond Meta + Google.
Studios are moving billions off Apple & Google. Here’s what UA leaders need to do next.
What started as curiosity became a working constraint-detection tool for UA leaders.
Why growth comes from questioning everything—not from following the playbook
2025’s UA Playbook Is Changing—Here’s What You Need to Know
