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Attribution & Tracking

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CreativeCreative
+2+2
Creative Velocity Is Eating Creative Strategy
Feb 14, 2026

Creative Velocity Is Eating Creative Strategy

Why More Ads ≠ Better Ads — And the Ratio That Fixes It

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The First-Party Data Moat
Jan 17, 2026

The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+1+1
 The Attribution Payback Matrix
Jan 10, 2026

The Attribution Payback Matrix

When Platform Data Lies About Your Economics

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+2+2
The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even
Dec 20, 2025

The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

Why most retention campaigns improve metrics and burn money—and the framework to fix it

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Your LTV:CAC Says 3:1. Your Bank Account Disagrees
Nov 22, 2025

Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Why most app marketers misread unit economics — and how to fix the math before scaling.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Predict Creative Death Before It Kills Your ROAS
Nov 15, 2025

Predict Creative Death Before It Kills Your ROAS

Stop Wasting 50% of Your Budget on Dead Creatives

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+4+4
Attribution Literacy: Making Confident Decisions with Imperfect Data
Nov 01, 2025

Attribution Literacy: Making Confident Decisions with Imperfect Data

How to make confident scaling decisions when every platform tells you a different story.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The indie ASA setup I’m giving away free
Aug 16, 2025

The indie ASA setup I’m giving away free

AI is killing setup friction. Here’s how to turn that speed into scale.

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+2+2
Web-to-App UA Just Got More Profitable
May 03, 2025

Web-to-App UA Just Got More Profitable

How Apple’s Legal Loss Unlocks a New Monetization Strategy

Daniel Avshalom
Daniel Avshalom
Weekly insights to help you refine your UA strategy, optimize your media mix, and scale profitably.

Diversified UA

Weekly insights to help you refine your UA strategy, optimize your media mix, and scale profitably.

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