Diversified UA
Topics
Attribution & Tracking

Attribution & Tracking

UA Mindset Marketing Funnel Retargeting Creative Agents Attribution & Tracking Targeting UA Diversification UA Trends UA Strategy

CreativeCreative

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Creative Velocity Is Eating Creative Strategy

Why More Ads ≠ Better Ads — And the Ratio That Fixes It

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

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The First-Party Data Moat

Why Your Best Competitors Can't Copy Your Data Infrastructure

Daniel Avshalom

Daniel Avshalom

Attribution & TrackingAttribution & Tracking

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The Attribution Payback Matrix

When Platform Data Lies About Your Economics

Daniel Avshalom

Daniel Avshalom

Attribution & TrackingAttribution & Tracking

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The Retention Payback Matrix: When Your Retention Investment Actually Breaks Even

Why most retention campaigns improve metrics and burn money—and the framework to fix it

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

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Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Why most app marketers misread unit economics — and how to fix the math before scaling.

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

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Predict Creative Death Before It Kills Your ROAS

Stop Wasting 50% of Your Budget on Dead Creatives

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

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Attribution Literacy: Making Confident Decisions with Imperfect Data

How to make confident scaling decisions when every platform tells you a different story.

Daniel Avshalom

Daniel Avshalom

UA MindsetUA Mindset

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The indie ASA setup I’m giving away free

AI is killing setup friction. Here’s how to turn that speed into scale.

Daniel Avshalom

Daniel Avshalom

Attribution & TrackingAttribution & Tracking

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Web-to-App UA Just Got More Profitable

How Apple’s Legal Loss Unlocks a New Monetization Strategy

Daniel Avshalom

Daniel Avshalom