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UA MindsetUA Mindset
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The 214% ROAS Unlock: Diversification Data You Can’t Ignore

The 214% ROAS Unlock: Diversification Data You Can’t Ignore

$5B data shows +214% ROAS when budgets move beyond Meta + Google.

Daniel Avshalom
Daniel Avshalom
UA DiversificationUA Diversification
+1+1
Scale Happens Sideways

Scale Happens Sideways

When core channels stall, the real unlock is sideways scale.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Signals beat targeting

Signals beat targeting

Stop chasing audiences. Feed the model the right events and value.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Fast ≠ Scalable

Fast ≠ Scalable

Why rushing leads to bottlenecks, automation needs a goal, and AI ads still need human spark.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
The Volume Behind the Skill

The Volume Behind the Skill

Most funnels fail not from bad strategy, but from too little repetition.

Daniel Avshalom
Daniel Avshalom
UA TrendsUA Trends
+1+1
The $667M Shift: Why Games Are Moving Off the App Stores

The $667M Shift: Why Games Are Moving Off the App Stores

Studios are moving billions off Apple & Google. Here’s what UA leaders need to do next.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
The indie ASA setup I’m giving away free

The indie ASA setup I’m giving away free

AI is killing setup friction. Here’s how to turn that speed into scale.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Apple Search Ads in 60 Seconds — for Indie Devs

Apple Search Ads in 60 Seconds — for Indie Devs

From keyword insight to live ASA campaigns — without big-tool bloat

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
The Terminal Is My Playground Now

The Terminal Is My Playground Now

Why I’m rebuilding my energy — and my systems — from the command line.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
Parallel ≠ Scattered. It’s How I Scale.

Parallel ≠ Scattered. It’s How I Scale.

Your mind doesn’t need to be linear to be powerful.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Leverage Lives in the Messy Middle

Leverage Lives in the Messy Middle

AI tools feel great at the start. Real leverage comes when you push through the friction.

Daniel Avshalom
Daniel Avshalom
Stop Collecting Tools. Start Building Leverage.

Stop Collecting Tools. Start Building Leverage.

Focus is the real unlock in an age of endless tools

Daniel Avshalom
Daniel Avshalom
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