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UA MindsetUA Mindset
Navigating the AI Wave Without Drowning

Navigating the AI Wave Without Drowning

How to stay grounded while everyone’s racing to automate everything.

Daniel Avshalom
Daniel Avshalom
🧠 From Growth to Presence

🧠 From Growth to Presence

How I rebuilt my energy, clarity, and freedom — without quitting the game.

Daniel Avshalom
Daniel Avshalom
Marketing FunnelMarketing Funnel
+1+1
Are You Leaving Money on the Table? Retarget Smarter

Are You Leaving Money on the Table? Retarget Smarter

Stop Leaving Revenue Behind—Use Behavioral Retargeting to Boost Your Mobile App’s Growth

Daniel Avshalom
Daniel Avshalom
UA StrategyUA Strategy
How to Win at Paid UA: What Most Teams Miss

How to Win at Paid UA: What Most Teams Miss

If you’re relying on ASA, Meta Advantage+, or one-size-fits-all creative—this is for you.

Daniel Avshalom
Daniel Avshalom
UA DiversificationUA Diversification
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Scaling Your UA Stack: The Smart Way to Diversify in 2025

Scaling Your UA Stack: The Smart Way to Diversify in 2025

How top growth teams avoid channel saturation and unlock new scale.

Daniel Avshalom
Daniel Avshalom
Attribution & TrackingAttribution & Tracking
+2+2
Web-to-App UA Just Got More Profitable

Web-to-App UA Just Got More Profitable

How Apple’s Legal Loss Unlocks a New Monetization Strategy

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
How to Identify and Eliminate Waste in Your UA Budget

How to Identify and Eliminate Waste in Your UA Budget

Why 20% of your media budget might be doing nothing—and what to do about it

Daniel Avshalom
Daniel Avshalom
UA StrategyUA Strategy
Are Automated Campaigns Taking Advantage of Busy Marketers?

Are Automated Campaigns Taking Advantage of Busy Marketers?

Automation can’t replace strategy. But it can quietly replace strategic marketers who stop thinking.

Daniel Avshalom
Daniel Avshalom
UA DiversificationUA Diversification
Taking Strategic Long Shots in UA: Why Playing It Safe Is the Riskiest Move of All

Taking Strategic Long Shots in UA: Why Playing It Safe Is the Riskiest Move of All

The growth ceiling isn’t your budget—it’s your mindset.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
A Skeptic’s Guide to UA & Growth

A Skeptic’s Guide to UA & Growth

Why growth comes from questioning everything—not from following the playbook

Daniel Avshalom
Daniel Avshalom
The Only UA Equation That Matters: CPI vs LTV

The Only UA Equation That Matters: CPI vs LTV

The Invisible Line Between Scale and Burnout

Daniel Avshalom
Daniel Avshalom
Marketing FunnelMarketing Funnel
The Marketing Funnel Is Broken—Here’s What Works Instead

The Marketing Funnel Is Broken—Here’s What Works Instead

Why Funnels Are Failing (And What Comes Next)

Daniel Avshalom
Daniel Avshalom
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