Archive

UA MindsetUA Mindset
+3+3
Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Your LTV:CAC Says 3:1. Your Bank Account Disagrees

Why most app marketers misread unit economics — and how to fix the math before scaling.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
Predict Creative Death Before It Kills Your ROAS

Predict Creative Death Before It Kills Your ROAS

Stop Wasting 50% of Your Budget on Dead Creatives

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Systemized UA: How I Build Tools That Think for Me

Systemized UA: How I Build Tools That Think for Me

When you codify good decisions, you don't just scale faster—you scale cleaner.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+4+4
Attribution Literacy: Making Confident Decisions with Imperfect Data

Attribution Literacy: Making Confident Decisions with Imperfect Data

How to make confident scaling decisions when every platform tells you a different story.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
🧠 The Portfolio Theory of UA

🧠 The Portfolio Theory of UA

What happens when UA stops being channel-first and starts being portfolio-driven.

Daniel Avshalom
Daniel Avshalom
The AI Creative Paradox: Why Tools Alone Don’t Win Campaigns

The AI Creative Paradox: Why Tools Alone Don’t Win Campaigns

How top UA teams orchestrate human direction + AI execution

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Stop Guessing Why You Can’t Scale — Find the Constraint.

Stop Guessing Why You Can’t Scale — Find the Constraint.

A system for finding your bottleneck before burning more budget.

Daniel Avshalom
Daniel Avshalom
UA TrendsUA Trends
+1+1
The Next UA Levers Are Already Here

The Next UA Levers Are Already Here

CPPs + AI pipelines are the quiet multipliers in UA.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+3+3
The 214% ROAS Unlock: Diversification Data You Can’t Ignore

The 214% ROAS Unlock: Diversification Data You Can’t Ignore

$5B data shows +214% ROAS when budgets move beyond Meta + Google.

Daniel Avshalom
Daniel Avshalom
UA DiversificationUA Diversification
+1+1
Scale Happens Sideways

Scale Happens Sideways

When core channels stall, the real unlock is sideways scale.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+2+2
Signals beat targeting

Signals beat targeting

Stop chasing audiences. Feed the model the right events and value.

Daniel Avshalom
Daniel Avshalom
UA MindsetUA Mindset
+1+1
Fast ≠ Scalable

Fast ≠ Scalable

Why rushing leads to bottlenecks, automation needs a goal, and AI ads still need human spark.

Daniel Avshalom
Daniel Avshalom
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