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TargetingTargeting
Ad Targeting Is Broken—Here’s How to Fix It
Mar 15, 2025

Ad Targeting Is Broken—Here’s How to Fix It

Why Hyper-Targeting Fails and How Smarter UA Strategies Drive Real Growth

Daniel Avshalom
Daniel Avshalom
UA TrendsUA Trends
2025 Non-Gaming UA Trends: How Mobile Apps Can Scale Faster & Smarter
Mar 10, 2025

2025 Non-Gaming UA Trends: How Mobile Apps Can Scale Faster & Smarter

2025’s UA Playbook Is Changing—Here’s What You Need to Know

Daniel Avshalom
Daniel Avshalom
Permission to Be Human in UA & Growth
Mar 08, 2025

Permission to Be Human in UA & Growth

Daniel Avshalom
Daniel Avshalom
UA DiversificationUA Diversification
Be Harder on Your UA Strategy
Mar 01, 2025

Be Harder on Your UA Strategy

Daniel Avshalom
Daniel Avshalom
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Weekly insights to help you refine your UA strategy, optimize your media mix, and scale profitably.

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Weekly insights to help you refine your UA strategy, optimize your media mix, and scale profitably.

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